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Betting companies have booked up a number of half-time advertising slots during three Premier League matches to be screened by BT Sport next week despite the so-called whistle-to-whistle ban.

Sportsmail revealed this week that gambling firms are targeting ad breaks before the second half of matches that kick off at 8pm. Their adverts can be shown as half-time runs past the 9pm watershed for those fixtures, a loophole in the ban that will be fully exploited next week.

BT Sport have the rights to show all 10 midweek Premier League matches, as Amazon Prime did for a midweek round last month, so several games will kick off later than usual.

Chelsea vs Arsenal and Manchester United vs Burnley kick off at 8.15pm on Tuesday and Wednesday respectively, and Liverpool vs Wolves will start at 8pm on Thursday, with the bookmakers planning to cash in.

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Birmingham City will be able to claim travel expenses for completing a short coach trip to their own stadium when they meet Coventry City at St Andrew’s in the FA Cup a week on Saturday.

The Blues have been drawn as the away team in the fourth round but the tie will take place at their own ground, where Coventry are tenants this season following a dispute with rugby union club Wasps over playing at the Ricoh Arena.

Under FA rules, all gate receipts are split 50/50 between the clubs so Birmingham will not lose out from being the away team, and they will also be able to claim petrol money.

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Premier League clubs hope that UEFA’s unexpectedly lucrative sale of Champions League rights for the 2021-24 cycle will lessen the demands from their European counterparts for a dramatic reform of the competition from 2024 onwards.

European clubs such as Juventus and Real Madrid want extra games to boost the value of TV rights, but UEFA’s media sales team have outperformed expectations in the current tender, achieving record deals in the United States and France and maintaining the value of the UK contract with BT Sport.

The Premier League will argue that such record figures show the Champions League does not require major reform when the issue is next discussed ahead of the UEFA Congress in March.

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The FA have held talks about following the RFU’s example by asking senior executives and staff — which could include England manager Gareth Southgate — to take temporary pay cuts.

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